Booch It! aims to raise brand awareness and recognition, and create an identity that stands out from its competitors. It would like to stray away from the default Kombucha look and give its customers a look and feel that is unique, memorable and can be easily associated with a healthy lifestyle.
Curious individuals may feel hesitant to buy Kombucha. To overcome this challenge, I created an identity that is dynamic, fun and inviting to the target audience. The identity reflects the taste and experience customers go through when drinking from Booch It!
How might we be able to create a brand identity that is able to resonate with an unfamiliar market?