You’re here because you’re ambitious, looking for ways to take your business to the next level. I’m here to empower you and guide you, allowing you to create an impact in the community you serve.

We knew our problem was solved the moment we saw our logo. I would describe Patty’s service as OUTSTANDING. We are happy that our branding is now way much better than what it was before. Because of her work, we are now able to produce our own exclusive products using our own brand.

Charles Tan

You're the hero, I'm the guide

I’m here to provide clarity. I customize my process to fit your goals, needs and priorities. Unlike many designers, I will let you in on the process and let you leave your mark on the project.

I want to help you avoid:

  • Looking inauthentic. We want to be consistent in your communication.
  • Wasting your money on ineffective marketing. Marketing is pointless if you have no foundation to base your communication on.
  • Starting over in the future just because you don’t have a proper brand strategy to guide you.

How I can help

My Services

I offer Brand Strategy and Visual Identity Design services. If you don’t know where to start, book a free consultation call!

Brand Strategy

Gain clarity through strategy. Discovery your purpose, who your audience and competitors are, and create a personality that resonates with your customers.

  • 2-3 Hour Brand Workshop
  • Brand Values
  • Brand Positioning
  • Brand Personality
  • Messaging
  • 30-40 Page Brand Master Guidelines
  • 2-3 Stylescapes

Visual Identity

Create the visual expression of your brand. Own an identity that can stand out and capture your audience’s attention.

  • Logo Design
  • Social Media Templates
  • Packaging
  • Print and Stationery
  • Imagery & Iconography
  • Brand Style Guide

Here's how things work:


I learn about your brand, goals, ethos, and more. I have to know you and your client inside and out, and diagnose the problem so that I can give you the right solution.

Brand Workshop

Using a fast paced, user-centric, facilitated framework, we define your brand, your audience and your competitors. We prioritise your goals, surface actionable insights, and make strategic recommendations.

Brand Strategy

We take a deep dive into your audience and competitors, and give your brand that human touch! We develop your Messaging and so that you can connect with your audience.

Concept & Design Development

We start to translate strategy into design by creating the initial concepts for your identity. We revise and refine the design to make sure that it works across every touchpoint.

Brand Guidelines

I’ll document all of my findings in one master book, which your team can reference ongoing. It will outline how to continue using your brand identity consistently and powerfully.


Watch your brand come to life! Don't worry, I'll make sure to transfer all files and rights to you.

Let's Collaborate!

The first call’s free. 

Use this chance to ask for advice and a solution to move forward.

If you wanna say hi,

Frequently Asked Questions

If you have any other questions, feel free to reach out! I’ll be more than happy to answer them.

Before I start any project, I always go on a call with potential clients to discuss the timeline, scope, budget and my design process. This helps both sides understand whether or not they are a good fit for the project.

All calls will be scheduled through Calendly and will be held in Google Meets. The link for the meeting will be in your Google Calendar. These usually take around 15 – 30 minutes.

Payment will be dne by milestone with a 30-40% payment upfront. The first payment will mark the start of the project. This ensures the commitment of both sides.

If you’d like to know, then schedule a free consultation with me! It’ll only take around 15 – 30 minutes.

My rate is very flexible depending on your needs and the scope of the project. It would be really helpful for me to have a good understanding of your budget so I can see if I can adjust what I have to offer to fit your price range.

I get it. You’re scared that I may run with your money after I get the first payment. Feel free to discuss all your concerns and apprehensions during our first call. I can give you the contact info of my previous clients as well.

I also create a Contract for every project. This contract is legally binding and will protect both you and me.

Basically, it goes like this:

Discovery call > Proposal > Contract > Initial Payment > Project Kickoff > Brand Workshop > Brand Strategy > Second Payment > Concept Development > Design Development > Presentation > Revisions > Refinement > Final Payment > Delivery > Support

It really depends on the scope of the project. Depending on the scope, a Branding Project can take 5-13 weeks.

Let's build a brand that actually matters!